glossary definition:
tourmaline:

Semiprecious stones and metals have shown up in skin-care products on and off over the years, with silver and gold appearing on the scene periodically. Lately, tourmaline is the gemstone that is showing up in Aveda and Creme de la Mer products.

Tourmaline is an inert, though complex, mineral. One of its unique properties is that it is piezoelectric, meaning that it generates an electrical charge when under pressure.

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Aveda
Aveda, maker of pure, plant based haircare, skincare, bodycare, perfume and make-up products.